We know that the successful implementation of the Qulture.Rocks Platform (and the practices it facilitates) requires the execution of a series of essential steps:

👉 However, the journey doesn't end there.

Especially when the goal is to cultivate a new habit, such as creating a feedback culture, persistence is necessary to transform organizational behaviors.

One extremely powerful tool for this purpose is the Feedback Blitz 🚀

A Feedback Blitz aims to impact as many employees as possible within a specific period of time, typically ranging from a few hours to a day. During this Blitz, the focus is on persuasion and activation efforts to ensure that employees:

🟣 Through this approach, it is possible to accelerate the change process, broaden the impact on employees, and intensify their participation. This contributes to driving the adoption of a feedback culture within the organization, increasing engagement, communication, and individual and collective development.

During a Blitz, employees designated by the company navigate the physical workspace of the organization, interacting with other employees. If the Blitz is conducted online, we can engage with them through our internal channels. The main objective of these interactions is to encourage the impacted employees to take desired actions, such as sending and requesting feedback.

🟣 To achieve this, each member of the Blitz should follow the following steps:

In this way, the Blitz of Feedbacks promotes direct engagement with employees, encouraging them to adopt feedback practices and strengthening the feedback culture within the organization.

The Blitz team should consist of professionals directly involved and responsible for the change process. Typically, these employees are members of the Human Resources (HR) team or individuals designated to lead the implementation of the feedback culture within the organization.

Additionally, the Blitz should involve employees who are open to the program, influential within the organization, and extroverted, in order to maximize the impact on the people approached. The so-called "champions" or advocates of the feedback culture are usually excellent candidates for this role.

🟣👉 It is recommended to allocate approximately 1 Blitz member for every 20 employees to be impacted within a 2-hour period. For example, if the goal is to impact 500 employees in a 4-hour period, around 13 members would be needed for the Blitz.

It is important to consider the composition of the team, ensuring an appropriate mix of technical knowledge and social skills to maximize the effectiveness of the Feedback Blitz.

The ideal is for each member of the Blitz to be able to present each of the impacted collaborators (who have positively participated in the action) with some kind of symbolic prize.

These awards should meet the following criteria:

🟣 Low value/symbolic value: The prize doesn't need to have a high value, but it should have a symbolic meaning to reinforce the importance of behavior change.

🟣 Long-term visibility: The prize should be something that remains visible and present in the collaborator's work environment for a good amount of time. This way, it serves as a constant reminder of the action taken and the theme of change.

🟣 Awareness generation: The prize should be related to the theme of change, generating continuous awareness and engagement regarding feedback. For example, laptop stickers with feedback-related messages can be an ideal choice.

In our experience, laptop stickers have been perfect prizes for this type of initiative. They are visible, durable, and help create an identification of collaborators with the feedback culture, as they are always present on their devices and can spark conversations and curiosity among other colleagues.

They remain visible at all times on the collaborator's computer, reminding everyone about the cultural change in the company.

✅ Situation 1:

Blitz Member (BM): Hi, how are you? Have you heard about the insights app?

Collaborator: Not yet, what is it?

BM: The insights app is a tool that allows us to exchange feedback and insights quickly and easily. Can I show you how it works? You can download the app on your phone while I access the web version on your computer. In the meantime, have you thought about any recent project you've been involved in or anyone from the team with whom you'd like to exchange feedback?

[BM assists the collaborator in installing the app and demonstrates how to send or request feedback. They also ask the collaborator if there's anyone specific they would like to receive feedback from or if they have any feedback to share.]

⚠️ IMPORTANT: Accompany the collaborator during the process, but respect their privacy while they type. It's important to ensure that they feel comfortable during the interaction.

✅ Situation 2:

Blitz Member (BM): Hi, how are you? Have you heard about [company name]'s insights app?

Collaborator: Yes, I'm familiar with it.

BM: Have you been using it frequently?

Collaborator: No... I used it once and never again.

BM: Why not?

Collaborator: Because I end up forgetting / I don't have time.

BM: Lack of time is not an excuse to neglect your professional development! Have you accessed our app? It's very quick to send or request feedback. How about doing it right now, together?

[BM guides the collaborator to access the app (or assists with the installation if needed) and encourages them to send or request feedback.]

✅ Situation 3:

Blitz Member (BM): Hi, do you already use our app?

Collaborator: Yes, I use it regularly to send and request feedback!

BM: That's great to hear! It's really good to know! How about sending or requesting a few more feedbacks and becoming a "top insighter" like [Name]? Next time, you could win a T-shirt!

[BM encourages the collaborator to continue using the app, acknowledging their engagement and offering additional motivation.]