When your company starts a new project, achieves something new, or experiences any other significant event, it's essential that your entire team is on the same page.

Teams that have a clear understanding of the company's context and where they are heading are more engaged in working towards the main goal. With an overview of the bigger picture, each employee can be more strategic in their day-to-day actions.

We see every day in our clients that those who structure the communication around the launch of the Qulture.Rocks platform are more successful in the long run. After all, if someone on your team doesn't know what it's all about, the chances are low that they will be interested in using it.

Your Communication Plan should include pre-launch, launch, and post-launch phases, meaning actions tailored to each phase of the platform implementation process.

In Qulture.Rocks, all platform configuration takes place during the pre-launch phase, meaning that when you communicate with your team, the platform will be ready to invite your employees to access it.

If you have employees asking for access to the platform and inquiring about it at the end of your Communication Plan, congratulations! You're on the right track!

As we mentioned earlier, you should divide your plan into three launch stages.

When starting your planning with the Pre-launch, analyze all the audiences within your company.

This is independent of your company's size, the number of employees, or whether it's a more traditional or newer segment. You need to know who you're "talking" to.

Segment leaders from non-leaders, for example. The information about this project is the same, but the message is different. For leadership, you need to address shared responsibility for this project. They will promote these topics with the team in their day-to-day work and must have a clear understanding of the project's relevance. Don't do this only by email; take advantage of times when they will be gathered, such as meetings, and talk about the project.

Also, be a good listener. Identify possible detractors and multipliers and include this in your strategy, meaning create targeted actions according to the impact that each person can generate. The segmentation of your audience depends on the message you need to convey. If you understand that you need to differentiate a group, here's your new segmentation.

For the Launch, use these channels to generate curiosity in the company about what's coming with a teaser first, for example.

The more channels you use, the more chances you have to reach more people. It's no accident that this is called internal marketing (or internal advertising).

When a company launches a new product, it rarely uses only one means of communication to reach the end customer. So, note that you can find bus stops with advertisements but also see the same ad on Facebook, for example. If you were inattentive at the bus stop or don't use that mode of transportation, you can access Facebook and be impacted by the post.

Consider the possibility of training your employees. Qulture.Rocks can assist you with materials and content if you want to train your team, or we can support you in training sessions.

You can invite your team to access the platform right after training them, and this is a great moment. Take advantage of the fact that the topic will be fresh, and they will be curious.

Don't let the subject be forgotten. Plan actions to keep the topic on the agenda, and Qulture.Rocks can also help you with these ideas!

Recognize users and run campaigns to encourage usage.

Include this topic in the onboarding of new employees. Your launch was a success, but it reached those who were already in the company. Don't forget to integrate your new hires into your culture!

Questions? #ChatWithUs 🤘🚀

How did you find this article? Leave your feedback below 👇